Craftyfish - Art Direction, Visual Identities and Design for Brands

Stay Safe Stay Crafty Koi

by admin | Dec 4, 2024 | Design, T Shirts, typography, vector

Don’t be coy Roy! So there I was I was, getting into ‘the zone’ with the original Stay Safe Stay Crafty typographic design. I had experimented with many different treatments but decided to keep the same typeface. Some treatments lent themselves...

Stay Safe Stay Crafty

by admin | Nov 23, 2024 | Design, T Shirts, typography, vector

You heard it here first! This is officially the soft launch of the new blog.To celebrate the occasion —and to give me something to play around with whilst experimenting with page layouts— I’m sharing with you the latest in a long line of Craftyfish creations....

HRVATSKOG PREPORODA

by admin | May 30, 2023 | Everything, Political, Street, Travel, typography, Urban

Every picture tells a story.Or alternatively, “A picture is worth 1000 words”. These two images are clearly related and they both tell a similar story. The one of the title was discovered under a pile of rubble in a Croatian street in c. 1998. The...

Indigo Digital printing

by admin | May 16, 2023 | Everything, Identity, Me

…. and Photoshop 4 and Freehand 7 That them there’s the tools used to create the first ever iteration of the nascent Craftyfish identity. In another age— 1997. The age of Syquest drives and Max Quadras. OS 9 and all the little eccentricities that came with...

Spot the difference

by admin | May 7, 2023 | Everything

Not Spot, the dog, but you could be forgiven seeing as someone made a right dog’s dinner out of this one. Enjouy Your meal! Testing WordPress for iOS and IFTTT. Do not be alarmed by the paucity of content on this page. Just be amazed that no-one proof reads copy...

The visual language of Paris

by admin | Apr 6, 2023 | Everything, Graffiti, Paris, Street

Typography: The two faces of Paris. One calm and sedate where everything is beautifully thought out, lovingly applied and which exudes a certain amount of style and prestige. The other—fast and loose, a quick marker and sticker effort, done on the fly in a hurry with...

It’s centred but not centred!

by admin | Jan 8, 2021 | Branding, Everything

N° 8 in an occasional series of real-world observations on the nuances of design in everyday life.Can’t believe that this is still a thing but…Just because an element —usually a logo—is geometrically positioned smack bang in the middle of a rectangle...

Pour la Planète!

by admin | Jun 20, 2020 | Everything, packaging

This makes me laugh and sad in equal measures. “Think about recycling” it says, “For the planet” … it says, with instructions to jettison their metalised plastic bag directly into the trash. Not sure how that helps the planet to be...

Ne Pas Avaler!

by admin | May 19, 2020 | Everything, packaging, Product Design

So, what do you do when you’re confined to the house and the immediate vicinity for 2 months? Not even allowed to go cycling! You get creative! Rifling through old cupboards on the pretext that one is using the not inconsiderable downtime to do some serious...

Once a Londoner..:

by admin | Feb 15, 2020 | Everything, Photography

This was originally going to be an image of the Volontiers metro sign in Paris. With a tight crop on the L-O-N. Same strap line. Visual gag. Of which we are fans! However, this great shot by Jordan James Foster CC piqued my fancy today and it just edges it! What a...