Pulp
PULP LIQUIDE stands head and shoulders above the many sub-standard cheap imports that occupy the e-cig vaping market.
French made with authentic and natural flavours. The branding reflects the quality ingredients and design aesthetic behind the company and positions PULP LIQUIDE as a high-end quality product for the discerning vapeur.
Brand Identity, packaging and launch poster.
![EveryDay Me Pulp Liquid launch poster](https://craftyfish.com/v4/wp-content/uploads/2019/12/Pulp_800.jpg)
PULP Liquide: Launch poster
![Chic_fashion_Look&Feel_r1_WIP_800 Pulp Liquid - Packaging](https://craftyfish.com/v4/wp-content/uploads/2014/12/Pulp_pkg_1048.png)
PULP Liquide : Packaging
![Chic_fashion_Look&Feel_r1_WIP_800 Pulp Liquid- logo development](https://craftyfish.com/v4/wp-content/uploads/2014/12/Pulp_Logo_dev_1048.png)
In order to give the text the necessary symmetry was necessary to modify the letterforms individually. The devil is in the detail!