Guinness World Records
Global brand re-fresh
Rejuvenation of this famous family orientated brand positioning Guinness World Records firmly in the 21st Century digital space.
The Work
Concepts to revive the logo to be used across multiple channels -publishing, tv, online, live events and licensing. Exploration of alternative text logo treatments for licensee tie-ins and concepts for localised campaign to launch new brand. Artwork of final logo for global deployment and proposals for web site look and feel.
For kidsindustries 2011
http://www.kidsindustries.com/

Finished logo
Exploration of iconography
Early reflection experiments
Hue and text exploration

Record Breaking London: Branding poster