Global brand re-fresh

Rejuvenation of this famous family orientated brand positioning Guinness World Records firmly in the 21st Century digital space.

The Work

Concepts to revive the logo to be used across multiple channels -publishing, tv, online, live events and licensing. Exploration of alternative text logo treatments for licensee tie-ins and concepts for localised campaign to launch new brand. Artwork of final logo for global deployment and proposals for web site look and feel.

For kidsindustries 2011

http://www.kidsindustries.com/

 Exploration of iconography

 Early reflection experiments

 Hue and text exploration

 

 

• English
• pll_5d64e4eb8b160
• Art Direction
• Branding/Logos