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Guinness World Records

Guinness World Records logo

Global brand re-fresh

Rejuvenation of this famous family orientated brand positioning Guinness World Records firmly in the 21st Century digital space.

The Work

Concepts to revive the logo to be used across multiple channels -publishing, tv, online, live events and licensing. Exploration of alternative text logo treatments for licensee tie-ins and concepts for localised campaign to launch new brand. Artwork of final logo for global deployment and proposals for web site look and feel.

For kidsindustries 2011

http://www.kidsindustries.com/

Finished logo

Finished logo

Logo_dev1_NEW Exploration of iconography

Logo_dev2_NEW Early reflection experiments

Logo_dev3_NEW Hue and text exploration

 

Record Breaking London: Branding poster

Record Breaking London: Branding poster

 

Skills

Posted on

16, June 2013