N° 8 in an occasional series of real-world observations on the nuances of design in everyday life.
Can’t believe that this is still a thing but…Just because an element —usually a logo—is geometrically positioned smack bang in the middle of a rectangle doesn’t mean that’s how it will appear to the viewer.
When putting a picture in a frame to hang on a wall, the image should —after centering —be shifted up 15% or so to prevent the feeling that it’s too low in the frame. It actually gives you the sensation that it’s falling through the frame to the floor!
Twitter gets it. Strava gets it. Linkedin gets it. The BBC doesn’t. Neither does Uber. Coinbase fails spectacularly. And the rest… don’t even get me started on the Weather Underground one. So much fighting going on there… and as for the IMDB splash screen, the effect is magnified —quite literally.
Once you know, you know.
And now you’ll notice this phenomenon everywhere you go!
You’re welcome. :-D
