It’s that time of year again. Spring cleaning the Mac and its hard drive to find out what can be thrown out / archived / resurrected etc etc. I found this development work for the re-branding of  The Social Media Lab @Profero skulking in a dark recess and no doubt feeling unloved. It never made it off the drawing board but I think it is worthy of your attention. Amazing what you can do with 3 ellipses and a fondness for the work of Bridget Riley. A simply executed idea with organic, fluid undertones…. hmm