Global brand re-fresh

Rejuvenation of this famous family orientated brand positioning it firmly in the 21st Century digital space.

The Work

Concepts to conceive a brand new logo to be used across multiple channels -publishing, tv, online, live events and licensing. Exploration of alternative text logo treatments for licensee tie-ins, concepts for localised campaign to launch new brand, artwork of final logo for Master asset for global deployment and proposals for web site look and feel.

For kidsindustries 2011

http://www.kidsindustries.com/

Finished logo

Finished logo

Logo_dev1_NEW Exploration of iconography

Logo_dev2_NEW Early reflection experiments

Logo_dev3_NEW Hue and text exploration

 

Record Breaking London: Branding poster

Record Breaking London: Branding poster