Ford Focus. Own The Road Again

A pan-european microsite with the theme – “Remember when driving felt this good? Recalling the thrills and driving experience of childhood”.

The Work

Photoshoot set design. Storyboarding of all individual camera shots and subsequent direction of the user experience animated film. Backgrounds were extracted from the PS2 game- ‘Ford Bold Moves Street Racing’ and leveraged into a unique and customised web experience highlighting all the road handling features of the new Ford Focus. Design and creation of all non 3D assets for a synchronised strategic launch via various channels including website, online media and html emails.

For Wunderman London 2008
Ford Focus: Own The Road Again

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