Ford of Europe: Ford Focus

'Own The Road Again' microsite
Remember when driving felt this good? Recalling the thrills and driving experience of childhood.

Online Media-Expandable banner
Storyboard
Email
Microsite

Assets were extracted from the Ford GT40 game and leveraged into a unique user experience highlighting all the road handling features of the new Ford Focus.

My role
Story planning from creative brief. Storyboarding of all individual camera shots and subsequent direction of the user experience animation. All Design and creation of artwork for both website, online media and email.

For Wunderman London 2008
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