Guinness World Records

Global brand re-fresh
Rejuvination of this famous family orientated brand that strives to position it firmly in the 21st Century digital space.
At present this is an incremental rollout

Finished logo in isolation
Snapshots from the logo development timeline
Proposed text logo treatment

My role
Development of logo to be used across multiple channels- publishing, tv, online, live events and licensing. Exploration of alternative text logo treatments for licensee tie-ins. Proposals for web site look and feel (not yet launched).

For kidsindustries 2011